ECOMMERCE DEVELOPMENT · CRO · SHOPIFY
I'm Begad Saeed — an Ecommerce Developer & CRO Specialist focused on building faster, smarter, and more conversion-focused online stores.
From Shopify development and UX to performance, analytics, and tracking — I work across the buying journey to find and fix what gets between traffic and revenue.
ABOUT ME
I'm Begad Saeed — an Ecommerce Developer & CRO Specialist focused on building online stores that work better across development, customer experience, conversion, performance, and data.
HOW I THINK
Development is only one part of ecommerce. A technically working store can still have a confusing buying journey, slow pages, weak product presentation, inaccurate tracking, or unnecessary friction before checkout.
That's why I don't look at the storefront as a collection of pages. I look at it as a complete system connecting the customer, the product, the technology, the marketing, and the data.
My job is to understand where that system is breaking down — then use development, UX, CRO, performance, and tracking to improve the parts that actually matter.
BACKGROUND
My background is in Computer Science and software development, which gave me the technical foundation to understand how digital products are built — not just how to customize them.
Over time, my focus moved deeper into ecommerce — especially Shopify — where development decisions directly affect customer experience, marketing, operations, and conversion.
Working close to marketing and ecommerce operations also changed how I approach development. I care about what happens after the website goes live: what customers do, what the data says, and where the business is losing opportunities.
WHAT I BRING
I understand the technical structure behind the storefront and how to build solutions that are maintainable, scalable, and practical.
I look at how customers navigate, discover products, understand offers, make decisions, and move toward checkout.
I look for friction that can make customers hesitate, abandon the journey, or miss important buying information.
I consider speed and technical performance part of the customer experience — especially on mobile.
I care about whether analytics, pixels, and events are giving the business a reliable picture of what customers are actually doing.
I try to understand the commercial goal behind the task before deciding what should be built or changed.
HOW I WORK
Before touching the code, understand the business, the customer, and what the store is actually trying to achieve.
Not every issue deserves the same attention. Focus first on what can meaningfully affect the experience or the business.
Where possible, decisions should connect back to performance, customer behavior, tracking, or a clear business objective.
A solution should work today without making tomorrow's growth harder.
I like working at the point where development, ecommerce, and marketing meet — because that's usually where the most interesting problems are.
LET'S WORK
Whether you need to build a Shopify store, improve an existing one, or understand what's holding it back — let's start with the problem.
WHAT I DO
I work across development, UX, performance, and tracking to solve the problems that affect how an ecommerce store performs — not just how it looks.
Custom Shopify development focused on creating fast, scalable, and easy-to-manage ecommerce experiences.
Finding friction across the buying journey and improving the experience around how customers browse, evaluate, and purchase.
Improving usability and store performance across mobile and desktop without sacrificing the brand experience.
Building a cleaner measurement setup so marketing decisions are based on more reliable ecommerce data.
SELECTED WORK
Selected ecommerce projects across Shopify development, UX, performance, tracking, and conversion optimization.
A Shopify fashion store focused on creating a cleaner shopping experience, stronger storefront structure, and a foundation built for ecommerce growth.
A large ecommerce storefront built around a broad product catalog, mobile shopping experience, integrations, tracking, and ongoing conversion improvements.
A fashion ecommerce experience focused on product discovery, clean visual presentation, mobile usability, and a smoother path from browsing to checkout.
How I improve stores
Conversion work is diagnostic before it's creative. I identify where customers drop off, form a hypothesis grounded in UX principles, then build and measure the change.
Customers reach the product page but still don't have enough clarity or confidence to make a purchase decision.
Improve product hierarchy, buying information, trust signals, variant selection, and CTA visibility.
It reduces the uncertainty between product interest and the decision to add to cart.
The store looks good visually, but important actions become harder to find or use on smaller screens.
Simplify navigation, improve hierarchy, prioritize buying actions, and remove unnecessary friction.
Most ecommerce traffic is mobile, so small usability problems can affect a large part of the buying journey.
Marketing platforms receive incomplete or inconsistent ecommerce data, making campaign performance harder to evaluate.
Review pixels, events, tag management, and analytics implementation across the customer journey.
Better measurement creates a more reliable picture of what customers and campaigns are actually doing.
Want to know what's holding your store back?
Request a free audit →How I work
A process built around what actually matters — not just what gets shipped.
Start with the business, the customer, and the actual problem — not the design.
Review the store across UX, performance, tracking, technology, and conversion friction.
Prioritize the highest-impact opportunities and implement improvements across the storefront.
Validate the experience, tracking, and performance so future decisions are based on what the store is actually doing.
What the work produces
These are the kinds of outcomes development work produces when built around customer behavior.
Create clearer paths between product discovery, product evaluation, add to cart, and checkout.
Improve technical performance and remove unnecessary storefront weight that can hurt the shopping experience.
Improve analytics and tracking foundations so ecommerce and marketing decisions rely on cleaner data.
Let's build
Whether you're building a new Shopify store or trying to understand why your current store isn't performing the way it should, let's find the problems worth solving first.